Google Maps is often the first trust checkpoint for local healthcare decisions.
If your clinic is not visible there, patients are more likely to choose the businesses that appear above you.
If you are paying for Yext and thinking about canceling it, the right question is not just whether the subscription is worth the price. The bigger question is what happens to your listings, control, and cleanup workflow after that subscription ends.
That matters because clinics often cancel listings software expecting their data to simply stay fixed forever. In practice, that is not how the local ecosystem works.